Stop obsessing with Pagerank

I am tired of reading about Pagerank in every SEO forum and article, people have become obsessed with it and waste their time when Pagerank is a very small part of the complete SEO puzzle.

I usually work on getting links that are going to bring the most traffic. These are usually the most relevant links.
I try to explain Pagerank to people this way, some get it some don’t, some never will. I usually give up after the third attempt.

  • You can pay an unreasonable amount of money to get 100 links from Pagerank 5 and Pagerank 6 sites
  • Your pagerank will probably then grow to 5 or 6 in a few months
  • If those links were not from sites that are related to yours, then they will not have a huge impact on your site rankings in the SERPs.

Your Pagerank will grow as long as you have incoming links, but the links from unrelated sites do not help your rankings. These are the type of sites are dropping like anchors with every SERP update.

You every wonder how a site with lower PR and a lot less links thank yours keep outranking you….take a closer look. His links might be less but they are more targeted than yours.

Some Clarification on Duplicate Content Penalty

In this video at site pro news, Vanessa Fox from the Google Sitemaps team clariefies to some extent, duplicate content issues. Google doesn’t apply a “penalty” to the site, its more like a “filter”, they just choose one version to index. I think the other versions of the articles or pages end up in hell aka the Supplemental Index. I don’t know how they choose which version to index.

I still wouldn’t leave it up to google to choose which version of the page to index. The best way to tackle this problem is with redirects. If you have pages that are similar where only a few words are different among the pages, this is not the solution for you, you need to make the pages more unique.

She didn’t clarify how duplicate content is treated when the content is similar on different sites.

Safely moving from one domain name to another

There may be many reasons when a website owner decides to change domain name and move from one to the other. If you have been using a domain for a long time and you have previous SEO work done, there is a way to safely do it so the SEO work is not lost.

After you copy all the website contents from the old server to the new one use a simple .htacess 301 redirect. No you don’t have to redirect every url, a root redirect will do - just place the following code in your .htacess file.

Redirect 301 / http://www.newdomain.com/

All sub pages will be safely redirected to the new one. Pagerank will eventually be passed although this can take a long time.

I don’t recommend ever changing your domain name unless its absolutely neccessary.

Search Engines and the nofollow tag

There has been a lot of speculation regarding how the Search Engines treat the rel=”nofollow” tag.
I have seen many examples of Yahoo showing these links when you do a backlink check using linkdomain:www.yourdomain.com in Yahoo. This has lead me to believe that the search engine spiders follow links that the tag is applied to and spider the linked to pages. The rel=”nofollow” tag shows that your site does not endorse the site that you are linking to and therefore no Pagerank is passed and the link is not used when calculating SERPS.

Do not confuse it in any way with the nofollow in the robots file where the Search Engine spider does not follow the link at all.

Spamming with a Tell-A-Friend Form

A client called me yesterday scared and hysterical. He got a call from his hosting company. It seems the hosting company had been contacted by two major ISPs concerning spam emails they had traced to my clients domain. It seems that in the last 24 hours the tell-a-friend form had been used to send over 20,000 spam email messages!

The titles of these emails where “Propecia buy Buy propecia Buy cheap Propecia online order cheap Propecia online. Propecia…” or “Take your poker game to the next level”


Do not place unsafe forms on your website that allows someone to directly email someone else. An alternative is one of the many social bookmarking scripts.

This is his one and only warning and they have threatening to yank his domain if they receive any more complaints. You can’t blame them, they have their own reputation to maintain.

“Please take this warning as your first and last. Mail violations can place us on RBL’s (realtime blackhole lists). RBL’s are services designed to deny mail from outgoing SMTP servers that are regarded as spammers. Obviously this can severely affect thousands of clients sending regular, non-spam email. Unfortunately it then becomes preferable to disable the services of one client rather than risk having our e-mail services disabled for thousands.”