Oral SeymourEntrepreneur. Internet, Technology, Social Networking and Search Engine Enthusiast………

I found the perfect example of keyword stuffing, while reading Matt Cutts blog.

Look at the highlighted area in the image below

It was filled with all kinds of unrelated keywords

We can only imagine what is a tupac kazaa hospital, alient cemetery or a internal vaginal aphrodisia doping hardware.

Of course the domain is banned from Google, and the owner has an interesting spin on why he is banned

The comments on Matt’s blog post are hilarious. Check them out here.

I was recently doing some research and I came across an article on nytimes.com. Unfortunately, I wasn’t able to read the entire article because The Times only allows you to view a snippet of the article unless you pay $4.99 for the current article, $7.95 to view 100 articles in a month, which works out to about 8 cents per article. You can also opt for $49.95 per year and you are allowed to view 1200 articles, which comes out to 4 cents per.

This had me seriously thinking. What if The Times unlocked all this content for the major search engines to spider and index, then sell contextual advertising around the content. I’m sure advertisers would love the chance to advertise on the NY Times website. I don’t have any NY Times sales data but I’m sure that even advertising revenue on a CPM (Cost per thousand impressions) would be higher than the current subscription model. According to data from Alexa, the New York Times website is the 181 most visited on the internet. Imagine the increase in traffic, especially from the major search engines, if all the content was unlocked?

I can imagine the NY Times website being a version of Wikipedia but with more authority because of the newspaper and its author’s are highly regarded. (for the most part).

The executives are really stuck in the Old Times. I don’t see newspaper advertising revenues rising any time soon, and one of the largest online repositories of information is just sitting there….unable to be accessed. When are they going to realize that more and more people get their news and information from the internet and there is no stopping it.

Update: Thursday July 16th. Advertising at the New York Times is down another 7%.

At WordCamp 2007, Matt Cutts released a wealth of information for bloggers who use Wordpress

• Matt stated that Google treats URLs with a query string the same as static URLs. Caveat: as long as there are no more than two or three parameters in the URL, that is! Put another way, you won’t take a hit in your Google rankings if you have a question mark in your URL; just don’t have more than two or three equals signs in the URL.
• The number of slashes in your URL (i.e. the number of directories deep your page is) isn’t a factor in your Google rankings. He went on to say that although it doesn’t matter for Google, it is rumored to matter for Yahoo and MSN (Live Search). This question was asked from the audience.
• According to Matt, the file extension in your URL won’t affect your rankings. So it doesn’t matter if you use .php, .html, .htm, .asp, .aspx, .jsp etc. The one extension you should avoid for your Web documents? .exe.
• Matt stated it was myth that Google uses its status as a domain registrar to access domain registration data to use it as a ranking signal. According to Matt, being a registrar doesn’t grant one special access to other registrars’ customer data.
• When asked about how to get one’s blog into Google News, Matt shared one of Google’s requirements for inclusion: the blog must have multiple authors. So you know what to do to get into Google News!

Another interesting thing he recommended was that we shouldn’t put blogs at the root of the domain. What if you want something besides a blog? Some people link to a main page and a main blog page so you have a chance of getting extra links.

Hmmm. I guess that’s why his blog is at mattcutts.com/blog. I remember some time ago when you visited his site it would redirect to the blog directory…needless to say it doesn’t anymore and he has just some text with a link to his blog.

You can find a more detailed layout of his presentation at the WordCamp Report, covering topics such as the plugins he uses, usability, moving to a new domain,
free domains and getting known

Nielson/Netratings, an Internet media and market researcher, has added “Total Minutes” and “Total Sessions” metrics to Netview, its syndicated Internet audience measurement service.

These metrics aim for a more precise perspective on total endgagement accross sites. The total minutes metric provides a commom denominator for user behavior that is independent of site design.

These are a welcome addition. With more sites offering video content and utilizing AJAX. These are web technologies where the user does not reload the entire page each time new information is requested. This makes the current metric, page views, become less and less relevant and the standard measurement.

For example, the ratio of total minutes spent on Myspace versus Youtube is 3.6 to 1, but the ratio of page views is much larger at 10.4 to 1. Youtube visitors spend more time per page than Myspace because they are primarilty watching videos, which require fewer page loads.

Official Nielsen/Netratings site

Oral Seymour

Telephone: 718.450.4701

EDUCATION: April 2004 Monroe College Bronx, NY
Bachelor of Business Administration in Computer Information Systems
• Completed courses in Accounting, Marketing and Management
• Vice President and Founding Member of Students in Free Enterprise (SIFE)
• Magna Cum Laude Graduate

Expected 2008 Brooklyn College Brooklyn, NY
Master of Science in Information Systems
• Database Management
• Member of Students in Free Enterprise (SIFE)

EXPERIENCE:
10/05 to present Webmaster/Search Engine Marketer, Emax Ventures, New York, NY

• Redesigned, monitor, test and update company websites
• Research and implement advertising Pay-Per-Click programs including Google Adwords, Yahoo Shopping, Gifts.com, Findgift.com, Shopzilla and Froogle.
• Achieved first or second page rank in all major search engines for target keywords resulting in 300% increase in website traffic
• Redesign implementation of shopping cart systems
• Managed circulation databases for and online publication. Assisted with sales analyses, database maintenance, mail campaigns and post mailing analysis.
• Trained new employee on company procedures, technical issues, SEO techniques and link campaign.
• Attended seminars on latest SEO, Email and affiliate marketing strategies.

04/06 to present Owner and Project Manager, OS Industries, Brooklyn, NY

• Owner and Chief Project Manager
• Manage Search Engine Optimization and Google Adwords Campaigns for many .
• Web Development Services
• Shopping Cart and Web Applications Development
• Manage a workforce of 1 Full Time and 5 Part Time Employees.

4/04 to present Freelance Technician, OS Industries, Brooklyn, NY
• Perform onsite laptop and desktop diagnostic and component replacement
• Configure secure remote access using Radmin and Symantec PC Anywhere
• Plan, deploy and configure wired and wireless networks for various clients
• Perform virus and spyware detection and removal
• Configure router, switches and host-based firewalls.
• Configure secure remote access and printing.
• Prepare multimedia presentations using Microsoft PowerPoint and Director MX.
• Perform data and password recovery on disabled systems using Winternals Admin Pak and Knoppix Live Linux.

11/04 to present Communications Director, Brooklyn Cathedral of Praise. Brooklyn, NY
• Successfully deployed new CDM8+ database system that streamlined church accounting and membership information
• Configure and troubleshoot Windows 2000 Server network with Windows XP Professional Clients
• Configure and maintain wired and wireless networked printers and print servers
• Designed and implement remote login, administration and printing capabilities

6/04 to Present eBay Experience,
Precision Motorcycle Inc.
• Oversee inventory control, shipping and ordering information
• Perform eBay auction listings and product descriptions
• Solve various customer service problems
Raina-K Inc and SeyClaire Outlet.
• Currently overseeing and designing new eBay store startup
• Perform EBay auction listings and product descriptions
• Solve various customer service problems and technical issues as they arise

SKILLS: Skill Name Skill Level Experience
Internet Research Expert 3 Years
Microsoft Office Expert 3 Years
Dreamweaver Expert 2 Years
HTML Expert 3 Years
CSS Intermediate 1 Year
Adobe Photoshop Beginner 1 Year
Apache URL Intermediate 1 Year
Rewrite Module

Applications / Languages:
Macromedia Director, Dreamweaver, Flash, Swish, HTML, CSS, JavaScript,
FrontPage, Microsoft Project, Microsoft Word, PowerPoint, CDM8+ Pro, ZoneAlarm Firewall, Norton Antivirus, Norton PC Anywhere, Radmin, IBP 8.1

Operating Systems:
Microsoft Windows 2000 Professional/Server/XP/2003
Knoppix Live Linux, Mac OS X,

Certifications
Certified Brainbench Computer Technical Support Specialist
Certified Brainbench MS Windows XP Desktop Administration
Certified Brainbench MS Windows 2000 Server Administration
Certified Brainbench MS Windows 2000 Desktop Administration
Certified Brainbench HTML 3.2
Brainbench Transcript ID #: 5753107

ACTIVITIES:
2003 to Present Students in Free Enterprise (SIFE)
• Founding Member, 2005 National Champion Monroe College SIFE Team
• Assigned Project Managers to Team Projects
• Presided over Technological Outreach Projects
• Played a important role in the strategic planning of the SIFE Team
• Alumni advisor to SIFE Team

AWARDS:
SIFE Service Leadership Award – 2004, 2005
President’s Student Service Award – 2004, 2005
Monroe College Service Award – 2004, 2005
Deans List Recipient - 2002, 2003, 2004

This is my resume…still needs some perking up. I am currently working on my Adwords and Yahoo Ambassador certifications. I guess I can concentrate on them more when I get this Master’s Degree out of the way.