Windows Phone 7 commercial might be on to something

In Microsoft new Windows Phone 7 commercials, people are portrayed as being totally obsessed with our phones where we are seen doing rediculous things (see photo above). I know they might have exaggerated a bit but they might be on to something. Tonight while on the 3 train coming home from work, I counted 33 people on the train and 13 of them were totally into what was happening on their phone screens. There were a couple more that had their phones out that were not actively engaged.

Is this a shift? Do we really spend that much time into apps? It had to be apps because their was no internet access on the subway. Does this affect advertising and how consumers are reached?

Oral Seymour
Oral Seymour is the SEO Strategist at CUnet, a Nelnet Company. He develops and executes the SEO strategy for Nelnet owned properties such as Petersons.com, CollegeInfo.com, EssayEdge.com and ResumeEdge.com. He is Google Analytics Certified and holds Bachelor's Degree (magna cum laude) in Information Systems from Monroe College. He's a big fan of the EPL team Liverpool and New York teams such as the Knicks, Mets, Jets and Rangers.
Oral Seymour

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SEO Strategist
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