Some truths about reciprocal links/links swapping

Link swapping is not dead but it is not a tactic that should be at the forefront of your link building or SEO campaign. If two sites are related and the users will benefit from the information on each site, then exchanging a link is entirely fine. What is bad is when a large number of your links are reciprocal. When 80% of your links are reciprocal and the reside on pages named "links", that raises a huge red flag. It pains me when I visit sites that subscribe to programs such as Linksmanager and trade links with every site on the web and think everything is fine because the links are organized into related categories...

I recently evaluated a site for a client, the site had 10 pages of information but had over 50 pages of links. He swapped links with every kind of site..from pharmaceuticals to directories to computers. His site was about finance...

Get links from trusted sites that are related to yours. I do not have a standard defenition of a trusted site but just step back and think which is better, links from a .gov, .edu or a library site with a .org domain name or links from a site named www.birthday-gift-ideas-for-a-girl.info?

There is no one way to link building, every site is unique and should be treated as such. If it was easy then I wouldn't have a job, that is what I do all day, build links.....and when I'm tired of doing it...I do some more...