I just finished reading this article by Saul Hansel, printed in the June 3rd edition of The New York Times. The article sheds light on the some of the things that happen begin the scene at Google Search. Some things that stood out to me in the article were;
- Google sometimes makes major and minor updates to their algorithms sometimes as much as 6 times per week.
- If after all the rankings are calculated for a search and the top 10 results don't properly reflect the diversity of views on that subject, the 10 results presented will be changed to reflect the diveristy.
- (Something I already knew but I still feel the need to note it) Online stores find that a quarter to half of their visitors, and expecialy most of their new customers, come from search engines.
- Media sites are discovering that many people are ingoring their home pages, they are using Google to jump to the specific pages that they want.
- The constant tweaking at Google involve a balancing act. "You make a change and it affects some queries positively and other's negatively"
- Query Deserves Freshness or QDF - this formula is used to determine if a topic is "hot". It checks to see if news and blog posts are actively writing about the topic. It also checks Google's stream of billions searches to determine if the user more than likely wants more current information.
SEOs that think Google is targeting them couldn't be more wrong, the have the needs of its users and the quality of its search results as the highest priority.