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Google Warns of Exact Match Domain Algorithm Change

Google Warns of Exact Match Domain Algorithm Change

matt-cutts-domain-match-tweet.png

As you can see from screenshot, Matt Cutts, head of Google's Webspam team announced a major algorithm change designed to reduce the rankings of low quality exact match domain sites. Cutts also tweeted, “New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.”

While I'm not surprised at the announcement, I'm surprised that it took this long, they have been hinting about this for some time now and its been a noticeable and tempting SEO tactic.

This may not have been noticeable to regular users but every now and again, I would search for a competitive organic term and the usual set of suspects would be in the top 10, Wikipedia ect. Then you'll see a site, with the exact match domain, a few articles and a few links ranking in the top 10, other than the exact match domain, the site had no other business being there.

I sometimes worked this into a clients SEO strategy  buy purchasing exact match domains for mid difficulty terms, sometimes it was successful, sometimes not, but it didn't take a lot of resources so it was always worth trying. It will be interesting to see if this tactic still works going forward.

Catching up on reading with Freakonomics and Super Freakonomics

Orange Marmalade Pork Chops

Orange Marmalade Pork Chops