Originally posten on my company's site, Sparkroom.com
"Sparkroom SEO Strategist Oral Seymour discusses how an analytics-based approach to search engine optimization (SEO) can boost your overall marketing campaign performance. Learn what SEO is and how it affects the ROI of your campaign. Understand how in-depth and accurate analytics is crucial to correctly implementing and optimizing your SEO campaign. Learn about the top SEO misconceptions and why they can hurt your search performance. Hear anectodal stories of what truly does and does not work in SEO and how SEO best practices influence everything from site design to content creation."